It’s good to talk

by Julie Hecht

How focused are you on implementing your marketing strategy and achieving your company objectives?
Do you even have a strategy?
How often do you ‘speak’ to your clients, your targets and your contacts?

The business landscape today is crowded, and consumers are distracted. So it is important you don’t take a careless or lazy approach to marketing. Building a brand presence takes time. You need to ensure you are constantly speaking to your audience and actively engaging with them so you are at the forefront of their minds when they come to making the decision to purchase services.  In today’s world this couldn’t be easier. From PR to thought leadership, email mailshots to internal communications, social media to website strategy, branding to advertising, make sure you define your message for your clients and that they are aware of it.

The marketing plan is the missing link between the strategic direction of the business and the delivery of results.  It is the glue that connects everything together and ensures that the right activity is taking place, at the right time, to the right audience and through the right channels.

Doing nothing, or even worse, the same old thing and expecting a different result, is a recipe for getting lost in the clutter and risking brand irrelevance. Make sure your business is heard.

Questions you should be asking yourself:

  1. What are your objectives?
  2. Who is your audience?
  3. What are your competitors doing?
  4. What are you doing to achieve your objectives?
  5. How often do you communicate with your clients and targets?
  6. Do you have a marketing strategy and are you actively implementing it?


About the author

Julie set up Pelo Marketing in 2013 to help SMEs develop and implement marketing campaigns that would really help them grow. When it comes to marketing she is not new to the game, with over 20 years practical experience as well as an Honours degree in Marketing Management and a CIM Post-Graduate degree.